Heston Blumenthal is know for confusing his dinner through changing the colour and even the look of food to force the dinner to think they are eatting one think and actually be eatting the opposite.
''Charles Spence, the Oxford experimental psychologist who helped Heston Blumenthal develop some of his playful multisensory signature dishes, places vision right up there with smell, in flavour's "premier league", if you will. Taste sits far below with sound and texture and touch. "Half the brain is visual in some sense," says Spence, "versus just a few per cent for overall taste senses. So in cortical real estate, vision is always going to win." This is in part why the colour of our food and drink can not only determine whether it is appetising, but its flavour, too.''
Heston's Tudor inspired meat fruit
Smell:
Victoria Henshaw research associate (architecture & Urbanism) she organised a smell walk around Manchester in 2012.
'My reasearch interests centre upon the design, management and regeneration of towns and cities with a particular emphasis on sensory experience, and my PhD examined the role of smell in urban design. I am keen to work with both academics and practitioners exploring innovative and experimental ways of improving the design and experience of urban enviroments.'
Tom got in contact with her and interviewed her for our research film.
Photo Emily Jackson
Could we try and create a smell which has no associations with the past?
You can not create a smell that has no associations whatsoever however you can mask the context of a person surrounding as shown in the febreze advert.
Febreze advert
Sight/Colour:
I found a paper on Sense of Colour by Boryana Gerorgieva and feel this section really related to what we are trying to do with VOID.
'In addition to the optical centre in the brain, the red colour and its derivative – the orange colour also arouse the auditory centre, thus provoking a sense of increased volume of the sound. That’s why, there are grounds those colours to be frequently determined as “loud”. Green and blue are emollient; they reduce tension in the auditory centre and create a sense of falling off or compensation of the intensity of the noise.'
I'm visuallising that as my visuals are projected and are moving.. as it turns red the sound is the room could increase to complement the atmopshere, with blue vice versa etc
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