Intangible design:
As Intangible means unable to touch or grasp on to, it was hard to know where to start in creating Visuals that could embody this idea. This made me look at the sensory aspect of our concept and be informed by research done on the senses hoping this would communicate how I could translate this into intangible design.
Looking at MRI's
It is really interesting looking at MRI's of peoples at different sight levels and what sensory areas they use.
"Your brain is not a prepackaged kind of thing. It doesn’t develop along a fixed trajectory, rather, it’s a self-building toolkit. The building process is profoundly influenced by the experiences you have during your development,” says Marina Bedny, an MIT postdoctoral associate in the Department of Brain and Cognitive Sciences and lead author of the study, which appears in the Proceedings of the National Academy of Sciences
Studies have shown that a blind persons other sense are a lot more hightened due to their lack of sight. Sight also seem to dominate more then the others sense.
NBC News contributer Brian Alexander writes about how blind people's senses are heightened and how this has been shown in different studies and subconsiously particularly when it comes to sound.
"We’ve all heard about the amazing ability of some blind people to hear, smell, or touch with such a high degree of acuity that they become almost savant-like"
"Why do you close your eyes when you go to a concert?” he asks. “You are suppressing the visual input. That disinhibits the connection between the visual and auditory cortices” so information can flow between them. “It makes more of the brain able to process sound."
In 2009 I went to Secret Garden Party a 3 day festival where they had music and quirky little things going around the festival. The one memory that stood out from the rest was when I cued up behind a long line of people who were one by one taking off their shoes and going into a life size black box. When it got to my turn I didn't know what to except as the people leaving the box were told to not reveal to us what they had experience, building up our intrigue. It got to my turn and you step into a pitch black square box with no shoes on and feel your way to a seat. At the other end of the box a male voice speaks and asks was I feeling happy or sad. Confused I said Happy. He then sang a folk song on his guitar in the dark to me. It was a really hauting song and one of the only times I have really listened to the music and the lyrics. It was a weird and bizarre experience but has stayed with me and made a big impact on how a view music. Which just goes to show how powerful the senses are.
Society has even caught on by suppressing one of your sense it heightens the others. Particularly a dominate sense such as sight. A restuarant called Dans le noir (translated from french, in the dark) has opened up world wide known for being a restaurant that service in complete darkness.
I experiemented with images of different MRI's with glow in the dark paint as shown below and even magnetic paste with ink. Moving the ink around the sensory areas with could develop into one of the interactive elements of the festival. The space could be based on an MRI scan different area that would light up when you went into them and cause a ripple affect throught the space (brain)
Neil T Butler - pop art MRI
A clip of two visuals over the top of each other; glow sticks and an MRI image.