'the future has already happened it's just that it isnt very well distrubted yet.' William Gibson
Different types of trends:
Marco
(3-5 years)
Transitional
(1-2 years)
Micro Trends
(6 months)
Trending - finding the right produce at the right place and the right time.
Trend methodology:
-political
-enviromental
-social
colour forecasting
Sally.denton@thetrendboutique.co.uk
Li Edelkoort's:
http://www.edelkoort.com/
.
trendtablet.com is a new social media platform designed and curated by Lidewji edelkoort.This tool is accessed for free. It explains how trends grow, evolve and flow, and helps us better understand and perceive how they interact in our daily lives.
www.trendtablet.com
Fire starter:
'The only way to predict the future is to make it happen, express your passion and get others to follow.' Magnus Lindkvist
Ian Forrester - Senior Firestarter BBC
He is the out of the box thinker, nothing is too impossible.
no Idea is not impossible it is all about 'blue sky thinking'
- making the tevelision experience catered to the viewers needs. - Making the whole experience more personal, theatre like ( grabing the viewers attention)
- changing TV broadcasting forever
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